Privacy Policy
This policy explains what information the Ludo Alive mobile game ("the app") collects, how it is used and the choices you have. The app is published by Moonbyte Labs ("we", "us"). Contact: moonbytelabs.support@gmail.com.
What we collect
- Game data: settings, progress, statistics, coins and unlocked cosmetic items, stored on your device. If you are signed in to Google Play Games, a copy is also kept in your Google account (Play Games saved games) so you get it back after reinstalling or on a new device. We have no game servers or player accounts of our own and never receive this data.
- Advertising: the app shows ads through Google AdMob, which may collect device identifiers (such as the Android Advertising ID), IP address (used for approximate location), and ad interaction data to show, personalise and measure ads, including the optional videos you can watch for free coins. See how Google uses data from partner apps.
- Purchases: coin packs and other in-app purchases are processed by Google Play. The app only receives a purchase confirmation from Google Play; we never receive your payment card or payment details.
We do not request access to your contacts, photos, microphone, camera or precise location. Every match is played on your device, against the computer or with friends sharing the device; there is no online play or chat.
How we use it
- To run the game and keep your progress on your device.
- To show ads, which keep the game free, and to deliver in-app purchases and check that they are genuine.
Legal bases (EEA, UK and Switzerland)
If you are in the European Economic Area, the United Kingdom or Switzerland, we rely on: performance of our contract with you (running the game and delivering purchases); our legitimate interests (preventing purchase fraud); and your consent for personalised advertising, which you give or refuse through Google's consent message when you first open the app.
Your choices
- Ad consent: where required by law, you are asked for consent through Google's consent tool. You can change your choice at any time in Settings → Ad Privacy Options.
- Advertising ID: you can reset or delete your Advertising ID in your Android device settings.
- Fewer ads: the "Remove Ads" purchase turns off banner ads and ads between matches. Videos for free coins are always optional.
Sharing
We share data only with Google (AdMob, Google Play and Google Play Games), which operates those parts of the app under Google's Privacy Policy. We do not sell your personal information and we do not share it for cross-context behavioural advertising other than through AdMob as described above. Google may process data in countries other than your own, including the United States.
Retention and deletion
Your game data stays on your device, and in your Google Play Games cloud save if you use it, until you delete it in the app (Settings → Account → Delete My Data, which removes both) or uninstall the app; see Delete your data. Advertising, purchase and Play Games data is kept by Google under Google's policies.
Your rights
Depending on where you live (for example under the GDPR, UK GDPR, India's DPDP Act or US state laws such as the CCPA/CPRA), you may have the right to access, correct or delete your data, to object to or restrict processing, to withdraw consent, and to complain to your local data protection authority. We keep no data about you on our own systems, so most requests are handled in the app or by Google. For any question, email moonbytelabs.support@gmail.com. We will not discriminate against you for exercising your rights.
Children
Ludo Alive is not directed to children under 13 (or the minimum age in your country), and we do not knowingly collect personal information from them. If you believe a child has provided us data, contact us and we will help remove it.
Security
Ads and purchases use encrypted connections (HTTPS/TLS), and game data is kept in the app's private storage on your device. No method of transmission or storage is completely secure.
Changes
We will update this page when our practices change and revise the "Last updated" date above.
Contact
Moonbyte Labs · moonbytelabs.support@gmail.com